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Sustaining ocean ecosystems and the people who depend on them by transforming global seafood supply chains
Message from the CEO Tobias
Greetings ,

With the new year, we have already welcomed a new President, new opportunities, and fresh hope for the year ahead. Last week, President Biden announced his ambitious response to the climate crisis, including an order that commits to conserving at least 30 percent of our oceans and land by 2030. Mr. Biden's thoughtful yet bold response included a whole-of-government approach involving leaders from 21 agencies and departments. This holistic perspective of our greatest challenges is integral to our work ahead in tackling both environmental and social issues. 

I am also filled with optimism and excitement to introduce Nathan Floyd as FishWise's Chief Operating Officer. Nathan brings with him a history of sparking innovation, fostering a growth mindset, and building consensus among competing interests in government, business, legal, and nonprofit spaces around the globe. Our team is thrilled to be working with Nathan and we look forward to discovering the pathways that will open for our work under his leadership. 

In this newsletter, we share news of our team already making a splash in 2021 with projects built around our new strategic direction, upcoming guiding principles for implementing comprehensive traceability from SALT later this month, a partner spotlight on Hy-Vee's latest achievement, and much more. The FishWise team is motivated to "give it 100 percent" as we continue to work towards the ambitious, yet necessary environmental and social sustainability goals required to achieve our mission. We look forward to elevating our work and to the new possibilities we will realize together. 

With (renewed) hope, 
Tobias Aguirre
We are pleased to welcome Nathan Floyd as FishWise's Chief Operating Officer and an integral part of our senior management team. Our team is thrilled to have Nathan's skillset and breadth of global experience to support our organization in operationalizing a new strategic plan and implementing a holistic approach to seafood. "I am excited to join FishWise because the sustainability of our oceans and the teaming world of life within and around them is a cause that has always been near and dear to my heart," expressed Nathan. Read more about Nathan's background in today's media release. 
Fishing Boat
As an Advisory Member of the High Level Panel for a Sustainable Ocean Economy, FishWise has joined an effort to work together as a global community to sustainably manage our oceans in support of nature, people, and the economy. Learn more about the recent action plan and report that is inspiring a global effort to "give it 100%" in our latest blog
Working with our retail partners over the years has taught us a thing or two about implementing electronic traceability. For an inside look at adopting traceability, check out a recent blog, "The Truth About Electronic Traceability: Lessons Learned from Working with the Seafood Industry," by Lindsay Jennings, traceability project director.
Keep an eye out for the upcoming release later this month of a comprehensive set of electronic traceability principles for seafood! The Seafood Alliance for Legality and Traceability (SALT) collaboratively developed these principles with 30 members from around the world to offer guidelines for governments implementing or improving electronic traceability programs to address economic, ecological, and social goals. Accompanying the principles is a "Pathway to the Principles," which offers clear guidance and resources when designing or carrying out an electronic traceability program. These resources will be available online and we are happy to connect interested parties with our SALT team or you may email for more information.

Please join us in offering appreciation and recognition to our business partner, Hy-Vee, for completing their seafood due diligence plan two years ahead of schedule! This achievement involved specific steps to increase transparency and reduce the risks of sourcing illegal seafood in Hy-Vee's seafood supply chains. Our team looks forward to helping to set extensive new goals that reflect Hy-Vee's ongoing commitment to the Responsible Choice Seafood Program.

If you are or someone you know is passionate about seafood traceability, administrative excellence, and meaningful communications work, we have the perfect opportunity for you! FishWise's SALT team is hiring an Operations and Communications Project Manager to support key areas of SALT, such as day-to-day operations, coordination of events, and management of SALT's social media presence. View the job description here to learn more. 

Passion in the job
creates change in the world
Lindsay Jennings, Project Manager
What is your most-loved seafood to cook with and why?
Seasonally in Florida we have stone crab from October - May. It's sustainable, local, and perfect straight out of the shell. A bit of warmed butter doesn't hurt, either. 

What is your favorite way to play in the ocean?
I love paddleboarding around our local canals and through some of our nature preserves, between narrow mangrove tunnels, and scouting local wildlife. 

calling all social responsibility experts!
FishWise is relaunching RISE
FishWise is relaunching RISE, the Roadmap for Improving Seafood Ethics, this spring and we're looking for additions to the "resources" section of the new site! If your organization has a social responsibility resource, tool, or case study that should be shared, please send it to by February 26.

We're also building out our RISE network (formerly the 'Referral Hub') to better connect companies with organizations working on social responsibility in seafood.  

Community Splash
Join FishWise in asking our elected leaders to protect wild salmon and Bristol Bay from the proposed Pebble Mine.  
Inspirational Words
“For there is always light,
if only we're brave enough to see it.
If only we're brave enough to be it."
Amanda Gorman 
Protect what you love
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